Super Saver Weekly Ad Circular

Super Saver Weekly Ad - Super Saver Foods is an American price-impact grocery franchise. It is currently owned by Albertsons LLC. It is a no-frills grocery store where the customers bag their own groceries at the checkout. Super Saver stores are located in Utah. Super Saver was a brand launched by the Acme grocery chain in 1970 on the East Coast as discount format grocery stores. The format was established in order to compete with lower priced grocery retailers such as ShopRite and Pathmark (competitors which did not offer trading stamps). The brand was retired in 1982 (though some isolated stores retained the signage into the early 1990s).

In 1994, American Stores Company, parent company of Acme and Lucky food stores decided to start a discount format grocery store chain in California. They built new stores in Southern California (Indio, Oceanside, Anaheim, National City), and converted about 6 Lucky stores, (3 in Sacramento, Pittsburg, Vacaville, and Woodland) to the format in Northern California. Initially, American Stores named these stores Price Advantage, based on the Lucky Advantage prototype store in Escondido, California. Price Club sued American Stores over name infringement shortly before the grand openings. The stores were swiftly rebranded Food Advantage the night before Grand Openings, with the word "Price" marked out with a thick ink marker on every label, tag and sign in the store. A scaled down warehouse store, Food Advantage featured no bakery or deli, with its concept modeled in a similar fashion to Food 4 Less stores.

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